Heritage Baptist Church exists by the grace of God and for the glory of God, which is the ultimate purpose of all our activities. We seek to glorify the God of Scripture by promoting His worship, edifying and equipping the saints, evangelizing the nations, planting and strengthening churches, calling other assemblies to biblical faithfulness and purity, encouraging biblical fellowship among believers and ministering to the needy, thus proclaiming and defending God’s perfect law and glorious ...
Manage episode 302297718 series 2657657
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Our guest this week is none other than Mike Follett, Managing Director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing. What is the scarcest resource? In today’s “attention economy”, our very own attention has become a scarce commodity. We are bombarded with countless pieces of information, from social media to news articles, making it very difficult for any one source to truly captivate and maintain our attention. This week Mike and Audrey unpack this and give us great tips and insight into how we can better manage our audiences attention. Tune in now.