Niching Down Your Business With Jeremy Enns (354)


Manage episode 278972021 series 2359262
By Life Skills That Matter and Stephen Warley | Solopreneur Business Coach. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jeremy-Enns-Niching-Down-Your-BusinessJeremy Enns shares how niching down his business helped him gain more clarity and revenue.

He s the founder of Counterweight Creative, a podcast marketing and production agency with a focus on the health and wellness space.

Lot of great lessons in our conversation including:

  1. Why you need to shun the nonbelievers from your business life.
  2. How he fell into his current niche of health and wellness.
  3. What the Niche Tribe Model is all about.
  4. How niching down your business increases your referrals.
  5. How you can focus on niche mindsets and not just industries.

Life Skills That Matter In This Episode

  • Build community.
  • Self-directed learning.
  • Tell your story.

How Jeremy Works and Thinks

  • Wake up time: About 7:00 am
  • Ideal work environment: From 8:00 am – 12:00 pm, currently in a private office with fewer distractions, and a clear separation between his work and personal spaces.
  • Podcast recommendation: Akimbo by Seth Godin and Creative Elements by Jay Clouse
  • Regains focus by: Noticing he’s not doing what he needs to do and pulling himself back towards the task at hand or just going for a walk.

Inspirational Quotes

“Don’t try and please everyone, shun the non-believers, and just really put your energy and attention into the people who you actually have that connection with.”

“When you niche down and you say, ‘this is the exact person I work with, this is the exact service I offer or product I offer,’ whatever it is, that really empowers other people around you, that’s memorable for them.”

“Who do I want to attract, who do I want to serve, and then what kind of content are they gonna be into or where are they underserved?”

“A lot of my passion around business is using our businesses to do more than just deliver a product or service, but actually impact and make a stand for social change and standing up for climate justice and these types of things.”

Coaching Advice

Want to start a podcast? Jeremy shared this advice:

1) Get clear on who you actually want to appeal to and niche it down as much as possible.

2) Niche down to the point where you can conceivably become the best option in the world to speak to that audience.

Resources + Bonus Materials

Seth Godin

Counterweight Creative Podcast Marketing Academy

Jeremy’s Medium Articles

Special Offer!

Jeremy’s Podcast Guesting Guide

Related Episodes

Practice Your Craft To Find Your Niche With Angie Cole (306)

Focus On A Niche To Start Your Business With Dave Novelli (168)

The Niche Tribe Model (214)

Connect With Jeremy

Jeremy’s Landing Page For LSTM Listeners

Counterweight Creative

Build A Better Wellness Biz



Thanks for listening! Enjoy this episode?

The post Niching Down Your Business With Jeremy Enns (354) appeared first on Life Skills That Matter.

397 episodes