Catherine Reohorn: Copywriting for Personal Trainers

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By Stuart Aitken. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In today's episode, Stuart welcomes Catherine Reohorn, a personal trainer turned copywriter. Cath specialises in writing content and copy for fitness professionals and helping them to find their voices. You can follow her @kindcopyuk. They get into her background, how her weight loss & fitness journey shaped the trainer she's become before getting into copywriting - how to write better social media posts, sales writing tips, talking about pain points in a respectful way, creating entertaining education posts and much more. Timestamps are below.

Timestamps:

  • [01.37] - How she found the transition from her previous career of academic psychology into personal training?
  • [04.15] - How much of her journey shaped the trainer she has become?
  • [10.55] - Why showing people around the gym and making them feel like they belong was a huge part of her onboarding process?
  • [14.00] - What Cath got out of her fitness journey, and how that shaped how she worked with her clients.
  • [15.55] - How she found starting as an older personal trainer?
  • [19.03] - How she got into copywriting.
  • [20.45] - What she's learnt about selling personal training using writing?
  • [22.21] - An example of copy that is too pain focussed and can come across as cruel?
  • [24.30] - How to stay respectful and kind with your copy while also encouraging people to buy what you sell?
  • [25.45] - Talking about a scar rather than a wound.
  • [29.49] - What the two things are that personal trainers sell.
  • [32.15] - Where trainers are going wrong with their social media posts.
  • [33.15] - How different online vs offline marketing is?
  • [37.45] - Being yourself and how this can be magnetic in personal training.
  • [42.00] - Tips for writing on social media.
  • [48.10] - How to educate people on social media without being boring?

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