50. Strengthening Your Company By Creating Value For Your Customers with Todd Hockenberry


Manage episode 262373860 series 2633233
By Domenic Rinaldi. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Sales and marketing are so important to the lifeblood of a company. Who sits at the center of these is their customer. As such, it is crucial for companies to think of how they are creating valuable content and experiences tailored to them. This is the principle of inbound, and in today’s episode, Domenic Rinaldi sits down to talk deeper about this topic with Todd Hockenberry, the founder of Top Line Results and an advisor and coach for B2B industrial and manufacturing companies. Through his book, Inbound Organization, Todd shares with us how you can build and strengthen your company’s future using inbound principles, especially during this time of uncertainty. He expands on the ways you can create that inbound culture through content that really touches your audience’s emotions and then move that marketing into sales. Ultimately, what organizations should think is how they can be of best help to their customers, putting themselves in their shoes and creating value from their perspective. Learn more about how you can transform into an inbound organization and more in this great conversation.

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