176: Becc Holland On Personalization At Scale

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By John Barrows. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Our guest this week is Becc Holland, CEO and Founder of Flip the Script. We’re all impressed with the content and seemingly magical ways that Becc’s tactics and approaches improve sales rep’s messaging, cadences, workflows, and the results. She talks with John about the science behind sales messaging, the future of the SDR role, and her experience with relevance and personalization at scale and how it all led to her beginning her entrepreneurial journey.

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