How to Use Lean Manufacturing Concepts to Connect Marketing Strategy with Execution


Manage episode 272052979 series 2109473
By Jason Zenger, Jim Carr and MakingChips LLC. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week on the MakingChips podcast, Host Nick Goellner, Jim Carr, and Jason Zenger discuss the Agile Marketing Process and how to have a marketing program in place that allows you to pivot when the time comes!


  • The guys discuss this week's manufacturing news. (6:12)
  • What is ProShop: (10:40)
  • What great marketing is and what great marketing isn't. (16:05)
  • GPCT Workshop: Goals.Plans.Challenges.Timelines.(19:10)
  • Begin with the end in mind—start creating vision backlogs. (20:55)
  • Keys to success: Prioritize, Protect your sprints, Pull don't push, Park. (29:45)
  • 4 keywords for meetings: Daily stand up, Plan, Review, Reflect. (35:15)
  • How does a marketing program work for a small job shop? (37:42)
  • The Boring Bar Newsletter - Text CHIPS to 38470 to subscribe!

443 episodes