How To Win Email Friends and Influence Inboxes (E19: David Charest @ ConstantContact)


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Email marketing.

With zero research and likely-misplaced confidence, I’m comfortable calling it one of the oldest but most successful forms of digital marketing.

Like a pterodactyl with lasers, it’s stayed on top by evolving. So in this episode of Marketers in Capes, we speak to David Charest, the Director of Content at ConstantContact, the marketing platform that’s been driving emailing marketing since back whenWindows 95 was the cutting edge. Good times.

We talk about how successful email automation works, the role of outstanding content in scaling, and one very big mistake that email marketers make. Once.

About Marketers In Capes

Marketers In Capes shares practical, no-fluff marketing advice in under ten minutes. Hosted by Eytan Buchman, each episode gets real-life marketing heroes talking about practical tips for standing out in a saturated world.

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38 episodes