The Ad Your Ad Could Sound Like with Eric Kallman [E. 15]


Manage episode 231334766 series 2107404
By Eytan Buchman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Hello, Ladies. If you were alive and online in 2010, you know the Old Spice ad. I'm on a horse, right?

I grew up with that ad and it was one of my key inspirations for getting into the marketing space.

Which is why I was so pumped to host Eric Kallman, co-founder of Erich&Kallman and one of the main creative brains behind the entire ad campaign. In this episode, I speak to Eric:

  • Why grandiose messaging can be trumped by directness
  • The (very rapid!) creative process behind the Old Spice ad and its 180+ video strong social campaign
  • What creating a breakthrough ad is really all about

Tune in, this was a great episode.


About Marketers In Capes

Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well.

Learn more at

38 episodes