Ray Edwards: Why you need to upset someone to make money


Manage episode 286813295 series 2890531
By Malene Bendtsen. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this week’s episode, I’m talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting.

In this episode

  • Why COVID-19 will be a kickstarter for online businesses
  • Victim or Victorious - how to manage panic and fear
  • Shepherding your customers: Copywriting that sells
  • Love and presence always win
  • Magnetic leadership beats cold market analysis
  • Why you need to upset someone to make money
  • Staying 'on brand' makes you boring


Podcast Website

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Facebook Page



Episode links

Ray's website

Book: How to write copy that sells

37 episodes