Collegiate Sports And Consumer Brand Marketing Challenges -- Jennifer Davis // Learfield IMG College

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Ben is joined by the CMO of Learfield IMG College, Jennifer Davis, to discuss the use of collegiate athletics for marketing success. Whether it’s football or baseball, win or lose, these events are always heavily sponsored. That is understandable as college sports events draw a huge audience. Today, Ben and Jennifer talk about collegiate sports and consumer brand marketing challenges. Show Notes

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