Episode 5: Networking for Business Success - How Cheryl Mack became the most connected person in Australian Business

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What you will learn

  • How to build a highly targeted network of over 8k contacts
  • The best way to reach out to cold contacts on LinkedIn
  • The results of asking everyone you meet how you can help them
  • What MC Hammer taught Cheryl about mastering nerves before a performance when they met
  • Why you need to know your story
  • Why founder wellness is important
  • Why it’s best to choose mentors for your business who are 6 to 12 months ahead of you on your business journey
  • Dealing with self-doubt in business

Resources mentioned in this episode

StartCon

LinkedIn

Contacts+

HubSpot

Superhuman

Referral Hero

Freakonomics Podcast

Astro Teller – The Difficult Part of Building Driverless Cars

Book recommendations (there's a few:)

Blink by Malcolm Gladwell

The Tipping Point by Malcolm Gladwell

The Four Steps to the Epiphany by Steve Blank

The Lean Startup by Eric Ries

High Output Management by Andrew S. Grove

Good to Great by Jim Collins

Bad Blood by John Carreyrou

Chaos Monkeys by Antonio Garcia Martinez

Freakonomics by Stephen J. Dubner

What business you would build on Mars?

A business that sells a mini pocket Earth, and this is a miniature Earth that you can keep in your pocket to remind you of the place that you came from. Or if you're a new alien on Mars, to help you visualize the Earth you may one day visit and it'd be a little miniature version of Earth, maybe about the kind of palm of your hand that you could put in your pocket and it would have some sort of mechanic that when you hold it in your palm, it would spin in, the way that Earth does so that. I think we would market it as, "Keep a little piece of Earth in your pocket. You can't see earth anymore, so now you can."

Get in touch with Cheryl

Cheryl on LinkedIn

Cheryl on Twitter

To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

48 episodes