Dave Zook – Horizon Structures

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Episode 006. What type of business are you really in? The Product business? The Service business? Both? Are you in the sales and marketing business? Are you sure? Dave Zook is the CEO of Horizon Structures, knows what business he's in. He doesn't let himself get distracted with details that don't add up to more structures being sold. Whether it be dog kennels, horse barns, chicken coops or even log cabins, Dave has become a master in the sales and marketing of modular buildings. Using all his resources online and offline, he's putting together an empire that knows no boundary. There are a lot of great lessons here for ANY self reliance-based business operator. Listen to this! To find out more about Horizon Structure's fine products: https://www.horizonstructures.com Find out how you can transform your successful company into your Dream Business: http://brianjpombo.com/dreambiz/ Full Transcript Brian: What type of business are you really in? Are you in the product business? Are you in the service business? Are you in both? Are you actually in sales and marketing, and you don't know it? Today's talk is with Dave Zook of Horizon Structures. And I think you're going to find this one really interesting because a lot of the points he brings up can be applied to just about any business. Listen to this. Podcast Intro: If you're someone who refuses to go along to get along, if you question whether the status quo was good enough for you and your family. If you want to leave this world better off than you found it and you consider independence a sacred thing. You may be a prepper, a gardener, a homesteader, a survivalist, or a farmer or rancher, an environmentalist or a rugged outdoorsman. We are here to celebrate you whether you're looking to improve your maverick business or to find out more about the latest products and services available to the weekend rebel. From selling chicken eggs online, to building up your food storage or collecting handmade soap.This show is for those who choose the road less traveled the road to self-reliance for those that are living a daring adventure life off the grid. Brian: Dave Zook is the CEO of Horizon Structures, building custom modular barns, sheds, garages, kennels and coops for nearly any scenario. Founded in 2010, Dave went from being a one man owner operator to a team of seven sales people delivering products to all 48 states and even internationally with multiple manufacturing facilities across the US. Horizon Structures now has global reach. Dave, his wife and four children live happily and Lancaster County, Pennsylvania. Dave, welcome to the show. Tell us a little bit about what you do. Dave: Hey, thanks for having me on your show, Brian. You know, I got a few things going on. Like you said, I grew up in a very entrepreneurial business friendly family and my very first venture into the business world I was preteen. My dad had a business where we were manufacturing modular building. So I kind of grew up in that world, and I got to the point where I was in my late teens, early 20s, the internet was still very young at that point and some of our dealers for our modular buildings, were starting to get on the internet as back in the days when you could, if you had a modular building business, you could put your thing up on the internet. And you were on the first page of Google. I mean, it was so young and I remember going to my dad and saying, Hey, what do you think about advertising on the internet and really getting our presence up there? He looked at me like, I was crazy. And it's like, how busy Do you want to be? I mean, you know, we were just slammed. I remember like 10, 12 weeks on behind getting buildings out the door. And so I ventured off and started my own business started Horizons Structures for two reasons. One was because I saw an opportunity to was because I didn't want to grow up in the business world,

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