Greg Key – Hoss Tools: Gardening!

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Episode 002. Have you taken full advantage of "content marketing" to both educate your crowd and prepare them to buy?Greg Key discusses how Hoss Tools (http://hosstools.com) uses a combination of superior customer service and content marketing to bring people to gardening tool website. Hoss Wheel Hoes - https://hosstools.com/product-category/wheel-hoes/ Premium Garden Seeds - https://hosstools.com/premium-garden-seeds/ Hoss Tools YouTube channel - https://www.youtube.com/channel/UCZnfO4fIz4ThYKHwB7t4NWw Amazon-Proof Your Website! http://brianjpombo.com/amazon/ Full Transcript Intro: Welcome to The Off The Grid Biz Podcast, a place for conversations about out of the box businesses with heavy e-commerce elements. I'm Brian Pombo. When thinking about your business or project, what do you think about when I say phrases like customer service, ideal customer profile and content marketing? I know these are kind of dry and they're overused so often cliches in the industry, but today's conversation is going to uncover how to bring these concepts into actual real life for your business and how you can profit from them. Here's our very first conversation for this podcast and if you stay until the very end, I'm going to go over some of my takeaways from it. Listen to this…. If you're someone who refuses to go along to get along, if you question whether the status quo was good enough for you and your family, if you want to leave this world better off than you found it and you consider independence a sacred thing, you may be a prepper, a gardener, a homesteader, a survivalist, or a farmer or rancher, an environmentalist or a rugged outdoorsman. We are here to celebrate you whether you're looking to improve your Maverick business or to find out more about the latest products and services available to the weekend rebel. From selling chicken eggs online to building up your food storage or collecting handmade soap. This show is for those who choose the road less traveled the road to self-reliance for those that are living a daring adventure life off the grid. Brian: Greg Key is the owner of Hoss Tools. Born and raised in South Georgia. Greg has been involved with agriculture and horticulture for over 30 years. He's witnessed how food was grown years ago on a small family farm all the way to the huge corporations that dominate agriculture today. Being a big believer in clean, healthy food, Greg started Hoss Tools to help people grow their own food with quality tools and supplies. He enjoys growing food sustainably on a 10 acre homestead with his wife of 34 years. Two dogs, eight chickens, two horses and one jackass. Preserving the harvest, making wine and enjoying his four children keeps them busy. Greg: Grandchildren. Brian: Sorry, four grandchildren. Appreciate you coming on the show. Greg, welcome. Greg: Well, thank you. Glad to be here, Brian. Brian: Yeah, this is really great. Why don't you give everyone an idea of what it is that you do? Greg: About nine years ago, we started a company called Hoss Tools. And our goal is to give people the tools and information for them to be successful and grow their own food. Brain: That's great. How'd you get started in all of this? Greg: Back in the early two thousands we've kind of seen the trend were a lot of products being imported in here. They were being sold, but they were not being supported. So if you went about a product and it tore up, you simply threw it away and went and bought another product. And the quality of the garden tools we seen was on the demise. I thought, you know, there's gotta be a better way. What we decided to do was start a company, manufacture as much product as we could in USA and make a jam-up quality product and support it. There's nothing I hate more than to call a company an...

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