Joe Stout – Mt. Capra

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Episode 27. Are your customers part of a community? Do you actively educate your customer base to make them more informed consumers? Joe Stout is the President of Mt. Capra Products, a family-owned, sustainably-managed goat dairy located in Centralia, WA. After receiving a Masters of Science in Clinical Human Nutrition and a Bachelors of Science degree in Human Nutrition and Food Science from Washington State University, Joe found himself in a position to take the lead of the family business. In our conversation, we discuss how (even as an infant), Joe has had a unique perspective regarding the nutritional qualities of goat milk products. We also delve into how such a simple commodity like goats milk, can spin-off into many different consumer realms and business opportunities. Are you seeing all the customer groups for your core product or service? Are you creating systems in your business so that it doesn't require YOU to make it function? Joe's story will stretch your thinking and inspire you. You may even walk away with a new belief in how you can truly effect people with your business. Not only that, the end has a surprise testimonial by Brian's wife Kate Pombo regarding their son Lucas and Mt. Capra's Goat Milk Formula ingredients. Listen Now! Find out more about Joe Stout and Mt. Capra: https://mtcapra.com/ Beat out your competition - EVEN if it's Amazon.com: https://brianjpombo.com/amazonbook Full Transcript Brian: Let's say a year from now, we brought you back on the show and just kind of looked over the past 12 months and look back on that. What would have happened from now till then for you to feel happy with the progress concerning your business? Joe: Understanding the customers needs, maybe even before they understand what their need is, and having the information that they're going to request available to them and even automatically given to them before they even request it. Really, really good for customer service because the customer then is like wow, yeah, how they know I needed that that's exactly what I needed? Podcast Intro: If you're someone who refuses to go along to get along, if you question whether the status quo was good enough for you and your family. If you want to leave this world better off than you found it and you consider independence a sacred thing. You may be a prepper, a gardener, a homesteader, a survivalist, or a farmer or rancher, an environmentalist or a rugged outdoorsman.We are here to celebrate you whether you're looking to improve your maverick business or to find out more about the latest products and services available to the weekend rebel.From selling chicken eggs online, to building up your food storage or collecting handmade soap. This show is for those who choose the road less traveled the road to self-reliance for those that are living a daring adventure, life off the grid. Brian: All right, with us today is Joe Stout president of Mt. Capra. Joe received a Masters of Science and clinical human nutrition from the University of Bridgeport and Bachelors of Science in Human Nutrition and Food Science from Washington State University. Along with running the farm, he is engaged in graduate studies of sustainable food systems at Green Mountain College and is certified in permaculture design. Joe and his wonderful bride, Elizabeth had been married for 11 years and have been blessed with seven beautiful children. Joe, welcome to the show. Joe: Brian, thanks for having me on the show. It's a pleasure to be here and congrats to you on the new addition to your family. Brian: Oh, thanks. Thank you very much. Yeah, we just...I was telling Joe, we were going to be meeting sooner but what ended up happening is we ended up with an arrival of our third child in my family. So that was that was cool. Joe: Super exciting. Yeah, you get any sleep? Brian: Just barely, lol! Joe: Just barely yeah,

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