A Plea for Better Press Releases - ESW #246

37:25
 
Share
 

Manage episode 304627347 series 2794675
By Paul Asadoorian and Security Weekly. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

A big part of preparing for Security Weekly news segments is reading press releases. Most of us also get emails whenever a cybersecurity vendor sends out a press release. Too many are frivolous, full of hyperbole, or just plain unreadable. We talk about why so many press releases are like this (there are legit reasons!) and how they could be improved.

What's wrong with press releases?

1. Frivolous Press Releases

2. Unintelligible Press Releases

3. Bending the Truth

4. Excessive hyperbole; death by adjective

5. FUD

Why are they like this?

1. Feeding the SEO beast

2. Written by committee

3. Need to appear successful

4. Need to show growth/progress

5. Need to differentiate from the competition

6. "if it bleeds it leads"

Fixing Press Releases

- When should you put out a press release?

- What should go into a press release?

- How should you write a press release?

Visit https://www.securityweekly.com/esw for all the latest episodes!

Show Notes: https://securityweekly.com/esw246

2882 episodes