Episode 330: The Future of Traffic, Part 1 with Ralph Burns and Kasim Aslam

27:56
 
Share
 

Manage episode 304400969 series 2800651
By Scalable Media Network. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions.

In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken some punches this year. There’s a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it’s never going back to what it was.

Listen in for ways to stop being romantic about the old ways of making money and move forward into the present reality.

IN THIS EPISODE YOU’LL LEARN:

  • Which basic principles of marketing to get back to first
  • The red flags to look for when someone’s trying to sell you B.S.
  • How to break through your biases to innovate and solve problems
  • How Kasim’s team fixed the iOS blindspot (to some degree)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify and Google Podcasts

349 episodes