Episode 355: What Agency Owners Can Expect in 2022 with Nick Shackelford


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Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency. Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are done and gone, but he’s still super optimistic about the agency space.

Listen in to hear why Nick thinks 2022 is going to be the absolutely best year for digital ecommerce and online marketing.


  • Why you need a backlog or consistent inbound of content to test when running paid ads
  • Why Ralph thinks some agencies that floundered in 2021 deserved it
  • Why 2022 might be a great time to sell your agency
  • Why there will ALWAYS be a market for digital ad agencies (if you do it right)



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

For most people in the digital space, 2020 was a good year. On the traffic side,

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