Marketing Strategy vs. Tactics and Why Pharma is Getting it All Wrong: A Conversation with Professor Brian Smith
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Professor Brian Smith has more than 40 years of pharmaceutical industry experience, ranging in roles from research chemist to marketing leadership, and academic research. He has advised multiple leading pharma companies on strategy - and he has "written the book" on pharma marketing with more than 300 published works, and multiple books including “Brand Therapy” “Darwin’s Medicine” and “The Future of Pharma."
Link to: Brand Therapy: 15 Techniques for Creating Brand Strategy In Pharma and Medtech