PREcommercial - A Conversation with Maureen Franco and Mike Hodgson


Manage episode 303799432 series 2916645
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Co-hosts Will Brown and John Hinkle talk about pre-commercialization and the importance of setting the stage before launching a new product with 2 experts: Maureen Franco and Mike Hodgson. Maureen and Mike are co-founders of the marketing insights firm PREcommercial - and they have been involved with the launches of many of the top-performing pharmaceutical products over the past decade.

Introductory V.O. for every episode.

Outro V.O. Mixdown

23 episodes