Beyond Technique: Shep Hyken discusses how to be proactive and build customer loyalty


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Welcome to Beyond Technique, the podcast that empowers photographers to bring their businesses to the next level, brought to you by Platypod, Photofocus and Skip Cohen University. Today we chat with customer service expert Shep Hyken about effective ways photographers can be proactive and build customer loyalty!

Check out Platypod: The world's most compact tripod for photographers and filmmakers! We discuss:

  • How Shep got started in his customer service career
  • Opportunities to build customer loyalty
  • Examples of ways photographers can pivot their business
  • How a photographer's emotional connection with their clients can be an advantage
  • The importance of being proactive (instead of reactive) in today's climate
  • Opportunities small businesses have right now, and a possible advantage they have over large business
  • Advice for photographers just starting out right now
Shep can be found at:

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