Variety and Proprietary Produce: From Concept to Commercialization


Manage episode 247196962 series 1062368
By Canadian Produce Marketing Association. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
We dive into all the dynamic components and drivers behind the launch of a new variety – specifically looking at apples and table grapes. We kick off the episode with Kate Evans from Washington State University and Kathryn Grandy from Proprietary Variety Management to talk about the launch of the Cosmic Crisp apple and look more broadly at the breeding processes and innovation behind developing a new variety. We also talk apple varieties with Mac Riggan from Chelan Fresh and table grape varieties with Bill Poulos from Oppy.

Thank you to our podcast sponsor, NatureFresh™ Farms.

110 episodes