Manage episode 282148476 series 2516267
There are 6 services I use for my coaching business that I could not live without. Find the show notes at prosperouscoach.com/110
I keep my business super streamlined for expenses, which means I keep most of what I earn. I want you to have high profit and the best support too.
1. Custom Website on a WordPress Theme
There are loads of debates about which is best web platform ... the venerable WordPress or newer on the block Wix and Squarespace.
I always advise WordPress over the others for 3 main reasons:
- WordPress is self-hosted. Which means you own your website.
- It has unlimited customization capabilities.
- It gives you access to more 3rd party plugins.
Bottom line ... if your intention is to succeed in your business and be in it for the long run, WordPress beats the other platforms hands down because it can grow as your business grows.
WordPress templates can easily morph into a home for your blog or podcast, a membership site, an online store. You can add sales page builders, survey or forms builders, advanced analytics, SEO builders, Live Chat, and that's just the tip of the iceberg for WordPress plugins.
And if you’re thinking about having a coach training school or some other coach service create a website for you, don’t. They won’t be what I call Client Winning Websites. I have a whole series of podcasts about what makes for a client winning website. Check that out at prosperouscoach.com/website
Don’t go cheap with your website. This is one of a few places that you want invest in your success. I highly recommend that you have Nichole Betterley create your WordPress website for you. Nichole is simply the best web designer for coach’s websites I’ve ever met.
She’s a trained coach herself, a designer and coder. It’s extremely rare to find all of those skills in one person. You will LOVE her. All of my clients do and she’s also been my designer since 2006 helping my website grow as my business grows and morphs. We did episode #45 together called Customer Coaching Website Vs. DIY Template.
Hold off on creating a website until you are crystal clear about who is your target audience and what specific problem your help them solve with your coaching niche. If you’re not crystal clear about this, let’s have a Strategy Session and nail that down for you.
2. Aweber(affiliate link).
Sometimes called an Email Blast Company or Email Campaign Company, this service is all about getting your messages out to people who have trusted you by opting in on your website for your free offer, also called a lead magnet.
You email leads list is you community for your coaching business.
This type of service helps you:
- manage email addresses of people who have opted in for your free offer
- get your emails delivered in a way that meets regulations
- automates everything so you save time
- build trusting relationships with followers
- review statistics that help you improve
No doubt you've heard of Mail Chimp and Constant Contact, there are dozens more that get more and more technical and costly up the scale.
For a startup coach I suggest a relatively inexpensive and easy to use service that has services you can grow into. My hands down favorite is Aweber(affiliate link).
Here's why I LOVE them: