Manage episode 286308551 series 2516267
I’ve been promising this episode to you. Find the Show Notes at prosperouscoach.com/117.
Before we dig in I want to thank you for all the 5 star ratings and great reviews you have bestowed on Prosperous Coach Podcast and me.
Here’s a recent review from someone who used the moniker Soulful Coach. I think I know who you are and I’m bowing to you right now. Thank you for honoring me with your praise!
Here’s what this coach said:
This podcast is my go to for encouragement and quick reminders on specific topics that I’m struggling with. Rhonda is an amazing business coach and person. Her VIP program for coaches not only helps you identify your niche and much more but also helps you achieve personal growth in all dimensions of your life.
This review fits today’s topic about attracting ideal clients. I feel so blessed that I get to work with amazing human beings like Soulful Coach. How did that happen?
Most all of my clients apply to work with me because they like what they are hearing in my podcast episodes. My podcast is my content strategy.
What’s your content strategy? Whatever it is, the content should strike a resonant chord with your audience. That’s the best way to attract ideal clients.
And here’s the thing … if a new coach — my target audience — doesn’t resonate with what I’m saying in my episodes I know that they won’t be an ideal client for me. Nor will I be the best coaching business mentor for them. So through my podcast I’m calling in the absolute best clients for me.
I can be authentic, share what I believe and have experienced both in my own coaching business as well as other coaches and be sure it’s going to land with some and not others.
And that’s totally okay.
This concept applies to so many aspects of your business.
I remember feeling bummed out when early on in my business I looked at subscribe stats for my leads list and saw that people were unsubscribing from my list. I felt rejected and worried. What was I doing wrong?
Now I know, it’s actually a gift when people choose to get off your leads list! You want those who will never hire you to move on — get off your list, stop participating in your Facebook groups or not show up to your free webinars.
The people that are left are who you’re meant to work with.
This happy attrition is partly what my last episode was about, which you can find at prosperouscoach.com/116.
3 Ways to Call In Coaching Clients Who Fit You
So how can you call in clients who will fit you to a T?
1. Through your target audience choice. (And this is the first step I help coaches take.)
Before you can know what your niche is, you need to decide who you’re serving. What is the unique narrow group — the target audience — that will align best with your skills, your passion, your experience, and your personal story?