Manage episode 270345929 series 2516267
This episode is part of the Smart & Profitable Coaching Niche series. And … it has eye opening questions to help you test the viability of your coaching niche. So test your niche with those questions, which you can find in the Show Notes for this episode here.
By the way, there are 14 episodes in that niche series – lots of intel for you —so if you’re having trouble choosing a viable target audience and developing a niche that solves a BIG enough problem so clients pay you well, check that whole series out. It’s easy to miss the earlier episodes if you are new to listening to Prosperous Coach podcast.
I decided to take a break from the Client Management series because there’s a louder cry out there in the coaching community for help to choose a coaching niche.
I have several clients who are still enrolled in coach training and they tell me that the other coaches are really struggling with all the business steps especially the niche part.
What usually happens is coaches create a website first, which is really just an online brochure about coaching and not super effective before they think to choose a unique target audience or find out what those people want so much they’ll invest in help to get it.
It makes me wince because I know that website is likely a waste of money and effort. Audience and niche come before any other actions – before websites, blogs or social posts.
When coaches ask me in a Strategy Session: "Is this a good coaching niche?" What they really want to know but don’t know to ask is:
Will focusing my energy this way repay me with a consistent flow of clients who are willing to invest?
That's the 6-figure question.
What is a Coaching Niche?
It has 3 critical parts and most coaches miss two of those.
1. Choosing a NARROW target audience.
2. Knowing what they want so much they’ll invest in your help to achieve it.
3. Applying your special talents and skills to help that audience overcome BIG problems as they reach that goal.
So a viable and profitable coaching niche is the intersection of those 3 things.
Do You Really Need a Coaching Niche?
Of course, I’ll say YES emphatically! Ultimately, there are 12 smart reasons to niche and they boil down to this:
We choose a niche so we can market less, earn more and help more people transform. It goes a long way towards making you credible early on in your coaching business.
A smart niche helps you to:
- Quickly become a coach in high demand through momentum.
- Leverage your efforts and contextualize your messages and offers, instead of being all over the place.
- To command higher fees.
Test the viability of your current coaching niche with these 4 powerful questions.