Can You Hear Us Shouting in the Void? Here’s How We Do It…and Why


Manage episode 195429965 series 1368517
By USC Bedrosian Center. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

You have a choice. Will you listen to this podcast? Or will you choose one of the other millions of glittering objects clamoring for your attention?

You want to know how & why we compete for your time? Let’s peak behind the curtain at the wizard and all the machinations there.

In this episode, Jonathan Schwartz explains how we do what we do every time we broadcast over your smartphone—and how we fight the growing distractions and distortions that loom in the media landscape.

61 episodes