39. Curating a Dating App That’s Meant to Be Deleted with Justin McLeod


Manage episode 284806566 series 2381929
By Dear Media, Alli Webb, and Adrian Koehler. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Hinge has boldly positioned itself as a different kind of dating app, which replaces engagement metrics and retainment stats for real connection and authenticity. They don’t want you to use the app more — they want you to never have to use it again.

We dig into Hinge’s unique algorithm, which intentionally sidesteps the soul-destroying cycle of speed-swiping and ghosting. Justin reveals how Hinge has evolved from a dating app to a modern love expert service, and why the business of love beats any other day job.

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  • Instagram: @hinge

Raising the Bar with Alli and Adrian is a production of Crate Media

137 episodes