225. How brands are leveraging TikTok for community engagement


Manage episode 295580531 series 1444795
By National Retail Federation. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

With more than 689 million users across the world, TikTok has emerged as a social media app that brands and consumers can’t ignore. Our guest today is Matt Cleary, TikTok's Vertical Director for Retail and Restaurants. We're going to ask him to share how retailers are using TikTok, what works for brands, and how consumers are engaging with the platform.

Learn more at retailgetsreal.com.

238 episodes