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By Rise & Grind - Learn from Top Entrepreneurs and Antonio Da Mota interviews top entrepreneurs to help YOU build your business. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
IN THIS EPISODE: of Rise & Grind, episode 45 we have a masterclass episode about how to repurpose content. We chat with Sujan Patel, one of the finest marketers out there, he is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies. If you guys have to create content you know how hard it is to do so. But Content is King and you cannot afford not creating great pieces of content. The good news is that there many ways to repurpose it so you can use the same piece of content more than once. This will not only help you save time but also reach different audiences. This a quick yet precious interview. Here's a quick summary of what we discussed: 7 Great Ways to Repurpose Content 1. Consolidate content into guides Wrap it all together into an ebook for instance, something downloadable so you can get subscribers. 2. Update your old content with new information Update your old content with new information, expand it, you can increase your rankings, you can promote as a new post. 3. Source content from Quora or Yahoo Answers You can transform your content into a Quora answer or a yahoo answer, first of all they are a good source of ideas to write content and in certain ocasions it might happen that you already wrote content that answers someone's question. Make sure you use it there to gain new followers and authority. 4. Deliver custom visual data compilations You can take your content and turn into an infographic or a slideshare presentation, post it on Medium, or LinkedIn, the same exact article. As the audience is different. 5. Turn your posts into podcasts (and vice versa) Turn your content into a podcast content. Never forget about audio or video. Check in your content what gets more engagement and repurpose it. 6. Deconstruct comprehensive content You can repurpose other people's content. Deconstruct it or interview the author and share it with your audience. You can summarize books that you read for example. 7. Create micro-content What is Microcontent in the first place? Microcontent is the breakdown of big chunks of content into very small pieces of content. For example breakdown a big piece content into tweets or facebook updates. Content does not necessarily mean 1000 words of text. Thanks so much for listening! Do you guys have any question about this interview? Or any question? Please comment below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for Rise and Grind on iTunes. Ratings and reviews are very helpful and greatly appreciated! And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. And please share the word with your friends to help the show grow! Till next episode, keep grinding!