Why Branding is like sex with Deb Gabor


Manage episode 164002656 series 1059524
By Rise & Grind - Learn from Top Entrepreneurs and Antonio Da Mota interviews top entrepreneurs to help YOU build your business. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
IN THIS EPISODE: of Rise & Grind, episode 44 we chat with Deb Gabor. Deb is a brand dominatrix (branding expert) and investor pitch whisperer with legendarily bad travel karma (she had way too many bad travel experiences). In her capacity as Sol Marketing's strategic and spiritual leader, Deb has led brand research and strategy engagements for organizations ranging from international household names to venture-funded startups. First of all this episode or Deb's new book: "Branding is Sex" have no sexual or vulgar language, it was just a provocative way of calling marketers' attention of how branding can indeed be compared to sex. This episode was a hybrid one, a mix of a branding masterclass as Deb is a branding expert with decades of experience working with huge corporations as well as with early stage companies and a "normal" episode as we also talked about her entrepreneurial experience with Sol Marketing, a marketing agency she started in 2003 and she still runs helping many companies with their branding strategy. Another awesome thing Deb does is helping startups refine their investor pitches to get funding when they need it the most. Listen now to this amazing interview with Deb Gabor. WHAT WILL YOU LEARN: How Branding can be compared to Sex What is The Brand Pyramide What is a customer archetype and a brand archetype What branding exercises you should perform and how often LINKS AND RESOURCES MENTIONED IN THIS INTERVIEW Sol Marketing - Get your free chapter of Deb's book on this website Investorpitches Branding is Sex - Deb's new amazing book Deb on Twitter FIREBOLT ROUND Favorite Business Book: Positioning Favorite online tool: Waze Somebody you admire and follow: Richard Branson Knowing what you know now and If you wanted or had to start a new business today, what would you do?:"I would start a business in the online real estate/renting sector, I have an idea in that sector." Motivational quote?: “If you are going through hell, keep going." - Winston Churchill What advice would you give to your 20-year-old self?: “Nobody cares why you didn't do it or what you do. Nobody cares about you. Do more than anyone asks you. Work hard. In one sentence: If you are going through hell, keep going." Thanks so much for listening! Do you guys have any question about this interview? Or any question? Please comment below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for Rise and Grind on iTunes. Ratings and reviews are very helpful and greatly appreciated! And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. And please share the word with your friends to help the show grow! Till next episode, keep grinding!

47 episodes