“Plant-Based” with Matt Frazier and Robert Cheeke


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Did you know that in six countries (France, Germany, Italy, Spain, UK, USA), those who reported following “plant-based diets” had 73% lower odds of moderate-to-severe COVID-19?

In this episode, we chat with Matt Frazier and Robert Cheeke, authors of “The Plant-Based Athlete: A Game-Changing Approach to Peak Performance”.

Matt is an ultra-marathon runner who created the popular site called, “No Meat Athlete” and Robert is a 2x body building champion who is the founder of Vegan Bodybuilding & Fitness.

Matt and Robert are leading by example in their mission to illuminate the benefits of a plant-based lifestyle to the world. You can hear the passion in their voices as they discuss what inspired them to go plant-based, offer practical guidance so anyone can begin making the transition, and dispel myths propagated by the meat and dietary supplement industries.

Feed your mind with nourishing information that can help you live longer.


00:00 Intro

00:30 Matt Frazier & Robert Cheeke, the authors of, “The Plant-Based Athlete” published by HarperCollins

01:50 50th Episode milestone

02:20 The overlap between podcasting, entrepreneurship, diet, fitness, and exercise

04:30 Why is it more compelling to discuss Veganism today?

04:55 Fundamentals of plant foods and animal foods

05:50 Robert Cheeke’s connection to animals and compassion

07:10 Animal Rights Week led to Robert Cheeke becoming Vegan

08:20 Believe in yourself and connect the dots

11:00 Accept that things take time

11:35 Matt Frazier’s journey to qualifying for the Boston Marathon and creating “No Meat Athlete”

17:10 Learning about things which matter most

18:35 Become mentally stronger to avoid quitting

21:05 How to create discipline in areas of your life

24:10 Overcoming fears and resistance involved with switching to a plant-based diet

28:00 Adopting the plant-based lifestyle

31:20 Temptations during diet changes

32:35 Creating mini-challenges

33:32 What makes “The Plant-Based Athlete” book different and practical?

37:20 Perfectionism is stressful

38:20 What could you fill your plate with?

42:40 Documenting your meals without stressing out

44:50 Which supplements and vitamins do you need?

48:40 When did our obsession with protein begin?

50:20 Multi-billion dollar supplement and nutrition industry

51:30 What’s the true cost of your dollar-menu food choices?

53:35 Who are famous plant-based athletes around the world?

56:15 “One Final Question"



“The Plant-Based Athlete: A Game-Changing Approach to Peak Performance” by Matt Frazier and Robert Cheeke




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63 episodes