Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It)


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By Marc Thomas and Powered by Search. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

One of the biggest objections that B2B SaaS companies hear from potential customers is the issue of switching risk. Switching risk involves a number of significant concerns. Here's what each of them is and how to address them.

Accompanying blogpost: Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It)


SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

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