29: Prospecting On Purpose Series - Establishing Credibility

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By Sean Piket. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Prospecting on Purpose includes three parts - 1) Establishing Credibility; 2) Systemizing Sales Campaigns; and 3) Generating More Leads. Today we discuss what it means to Establish Credibility specifically as it relates to conducting research as part of the prospecting process. We discuss the concept of CIGs to put you in a position to understand your target audience's unique Challenges, Issues and Goals. We discuss how you can map your products, services and solutions to your prospective customer's unique CIGs. Finally, we illustrate all of this by listening in on a short clip of one of Sean's coaching sessions with one of his clients.

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