132 MARKETING | How to use content marketing to attract and close your most desirable customers. w/Laura Gale.


Manage episode 228477323 series 2285842
By Craig Moen & Shye Gilad | Business Owners | Entrepreneurship | Small Business, Craig Moen, and Shye Gilad | Business Owners | Entrepreneurship | Small Business. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Laura Gale, author of Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy, shares expert insights on the world of content marketing. Learn how to apply the lessons Laura has learned from projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey to attract the customers you value the most.

194 episodes