197 MARKETING | Why Upstream Marketing Is The Key to Competitive Advantage. w/Kristin Kurth


Manage episode 301606551 series 2285842
By Craig Moen & Shye Gilad | Business Owners | Entrepreneurship | Small Business, Craig Moen, and Shye Gilad | Business Owners | Entrepreneurship | Small Business. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Kristin Kurth, author, professor, and co-founder of Equibrand consulting, shares what upstream marketing is and why it is the key to competitive advantage. Learn the difference between upstream and downstream marketing and how implementing the principles of upstream marketing correctly and at the right time can impact any business's health, growth, and success.

201 episodes