The NEW NORMAL- Social Media De-Centralisation


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By Rob Moore. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We are now in the age of decentralisation of social media, just 5-7 years ago there were just a handful of big social media platforms we all used. Now there are more challengers emerging, such as tiktok and clubhouse.

Listen in to this podcast with Rob to hear all about this in detail and how you can actually use it to leverage your social media game.


  • The amount of social media channels ‘within’ channels, such as lives within Facebook and reels within Instagram can feel overwhelming. But it’s not if you break it down, it actually gives you more opportunities.
  • It’s easier now than it has ever been to go viral, you just have to work smart. Learn what works and utilise other peoples success to your benefit.
  • It’s no longer as important to have a massive following, it’s not a followers numbers game anymore. What matters I regular content posting, consistency, learning from your analytics, testing new styles and learning from influencers.
  • Social media platforms now compete for creators and creators earn money this way. This is the new influencer revolution.


“That can be really overwhelming but it can mean you have way more viral-ity”

“You don’t need a massive amount of followers”



Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

“If you don't risk anything, you risk everything”


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