Manage episode 299613140 series 2798799
In 2020, women make up less than 20% of the total employees in the automotive industry. To further that idea, only about 6% of car salespeople are minorities. The automotive industry is a white, male dominated industry that does not make the car buying or car selling experience very simplistic for everyone. To make an impression in this business, you have to stand out from the norm, and find out your target market.
The inclusion, diversity, and advocacy is critical to the success of any car dealership. The outreach that a diverse and versatile sales and leadership team can obtain will only improve your dealership financially, and it’s ties to the community.
The Millionaire Car Salesman Podcast Presents: Crissy Burton, The Car Fairy, Surpasses 90% of Car Salesman in the U.S with just 5 Years in the Industry
Sean V. Bradley is one of the few success stories that represents the small percentage of minorities in the automotive industry, and it’s reassuring he can find a figure worthy of the Millionaire Car Salesman’s recognition! This week, Sean meets with Crissy, The Car Fairy, Burton. The team tackles topics that allow the listeners to think outside of the box with their marketing strategies, and using social media platforms as your number one tool of access!
About Crissy Burton
Crissy Burton is based out of Indianapolis, Indiana, and has surpassed many of her colleagues in just a span of five short years. In one month alone in 2021, Crissy was proud to have sold 73 units! That brought in a total gross profit of $182,000 for her dealership!
The Car Fairy generates her own ups and potential customers by Instagram and Facebook Market pages that she has created. She believes in using paid advertising to help spread her name, but a prominent presence on social media can cut your ad budget by more than half!
Minority Automotive Representatives Resources
The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.
Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
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