EP 4:25 Interviewing A Dealer Group Executive Who increased Revenue By Over $5 Million Per Year: Karen Rodriguez

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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Karen Rodriguez, the Director of Operations at Doral Automotive Group, a 3 rooftop automotive group in southern Florida. Their first store, Doral Lincoln in Doral, FL, is the 3rd largest volume Lincoln dealership in the nation. This location paved the way for their growth, and two and a half years ago they purchased Ford of Kendall in Palmetto Bay, FL.

Since then, Karen and her team turned the store into one of the top 50 Ford dealerships in the nation. Then, less than a year ago, Doral Automotive Group opened their third location, Lincoln of Cutler Bay in South Miami Heights, FL. Today, the three stores combine to sell about 800 - 900 vehicles each month.

Joining them on today’s interview is Kelly Koliopulos, the Sr. Director of Sales for CallSource, as a subject matter expert on CallSource’s call tracking, lead management, and business analytic solution. They discuss how CallSource became Karen’s secret weapon and helps her automotive group sell an additional 60 units per month and generate over $5 million in additional revenue each year.

About Karen Rodriguez

Karen Rodriguez is the Director of Operations for the Doral Automotive Group. She has been in the automotive industry for eight years now. While it is a family business, the position was not handed to her. She worked hard, graduated from the University of Miami with an accounting degree, worked as a CPA, then she transitioned to the dealership.

After working in every department of the dealership, she eventually went to the NADA Dealer Academy. From there, Karen started working as the BDC Manager for almost six years and made tremendous progress. When the Doral Automotive grew to multiple locations, Karen became the BDC Director for the group which ultimately led to her current position as the Director of Operations.

Resources

Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.

The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.

The Millionaire Car Salesman Facebook Group & The Millionaire Car Salesman Club on Clubhouse: the largest social community for automotive professionals to help educate the automotive industry.

The Against All Odds Radio Show & The Against All Odds Radio Show Guests & Listeners Facebook Group: Hosting guests that have started from the bottom and rose to the top.

Win the Game of Googleopoly: Unlocking the secret strategy of search engines.

The Millionaire Car Salesman Podcast is Proudly Sponsored By:

VinCue: In addition to being built by dealers for dealers, VinCue is an All-In-One Digital Platform. At the end of the day, it can help your Dealership!

Callsource: The industry leader for call tracking, lead management, and business analytic solutions. For more information on how to maximize your marketing dollars, visit www.callsource.com.

AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.

CarNow: Sell more cars now! Not only is CarNow.com the market leader in tailored digital solutions, but they are built to help dealers sell more cars.

127 episodes