029 - Leverage Your Competitors' Weak Points


Manage episode 293501116 series 2931779
By Gert Mellak, SEO, Gert Mellak, and SEO. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Looking into our competitors' website does not mean we are going to copy what's working for them, but more of analyzing what they have been doing. It's called competitive research and included in it is to look for their weak points, as well. From the information you have gathered you can come up with a game plan, and leverage on it for better processes and strategies.

Podcast Highlights:

00:00 Prologue

01:02 Introduction of the Topic

01:48 What is the VIP 20 and why is it important to do competitive research based on this?

02:18 What is the process of competitive research? (...What are some of the steps to follow?)

04:33 Why is it important to actively search for weak points on a competitor's website? (...And what are those weak points?)

07:34 An action step that Gert advises you to do in Google.

08:48 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

61 episodes