034 - SEO Goals, Strategies and Tactics


Manage episode 295854128 series 2931779
By Gert Mellak, SEO, Gert Mellak, and SEO. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

While SEO is only a part of the overall marketing campaign, its importance cannot be understated, as it helps propel the campaign toward its goal. We must understand, as well, the difference between strategy and tactics, since most of the time, these two concepts are confused. Which is the blueprint and which is the implementing tool? We'll dive into this topic in this episode of SEO Leverage Podcast to help you clarify your SEO goals.

Podcast Highlights:

00:00 Prologue

00:25 Introduction of the topic

01:07 How is SEO success measured in terms of lead generation?

03:23 Strategy vs Tactics in an SEO campaign.

04:47 Why is it crucial that the SEO company you hire knows what your goals are?

05:54 End


The ERICA SEO Framework:


Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

61 episodes