Cracking The Start-up Code With The Nordic Start-up School | Part 1


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By Laurent Notin. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Special Start-up Episode, in collaboration with the Nordic Start-Up School. Part 1 : Sales & Marketing.

Kelvin Chikezie, Ukko Järvinen and Anthony Sundström, 3 NSS mentors joined me to discuss everything start-ups need to know about Sales & Marketing.

  • Why do start-ups need to focus on sales & marketing? Will they fail if they don't?
  • What should they specifically spend time on? Where should they start? Is there a difference between B2B, B2C and B2B2C?
  • What are the most frequent questions start-ups have?
  • How and where can they get their first clients?
  • What are the biggest sales & marketing mistakes they can make?
  • What is the #1 practical tip you'll give any start-up?

88 episodes