Episode 143 / Jerry Daykin / GSK / Senior Media Director

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By Tom Ollerton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jerry Daykin is the Senior Media Director for EMEA and LatAm at GSK, where he looks after brands that help consumers live slightly better and healthier lives.

After a roller coaster year during he COVID pandemic, Jerry has discovered more than ever the importance of staying active deliberately. One of his new behaviours is hopping on his Peloton bike every morning.

His Shiny New Object is the 6 Ps of digital transformation, a new take on the 4 Ps of marketing looking at the importance of people and passion, measuring performance and running pilots.

Listen to Jerry talk about all this and more on this latest Shiny New Object podcast episode.

159 episodes