Joel Klettke: How this copywriting consultant uncovered a new opportunity to serve fast-growing B2Bs and pivoted into an agency with a scale-able niche


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Discover why identifying the missing processes for other businesses is an opportunity that service-based business owners can miss and how Joel invested his time to build a delivery process that set him and his team up as the go to experts in an uncontended niche.

Joel Klettke is the Founder of Case Study Buddy a specialized team who help B2B brands capture, share and cash in on customer success stories. He is also a sought after conversion copywriter for SaaS and B2B, having served clients like Hubspot, WP Engine and Scott’s Cheap Flights.

On this episode of Small But Mighty Agency:

10:08: What is the the value of being in a deep niche and why it’s the opposite of limiting

14:46: Using one simple marketing strategy to grow both his businesses

16:44: The power of defining and articulating his process to exponential growth

19:53: Why he thinks of his company as a powerful process masquerading as a company

20:43: How he went through “the muck” to figure out what works

30:13: The catastrophic failure of hiring 10 people into his business and why it failed

32:10: Why people who are good at their craft have a difficult time stepping into the manager role and building a team for their business

34:57: How he decided on the right partner for his business and perspectives on partnerships

Show Links:

Case Study Buddy Website

LinkedIn: Joel Klettke

Twitter: Joel Klettke
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