Ep 55: Karl Mak (Co-Founder, Hepmil Media Group - SGAG, MGAG, PGAG) - Running a Meme Business


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By Ling Yah. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Karl Mak is a Singaporean entrepreneur and co-founder and CEO of HEPMIL Media Group: a holding company that owns SGAG, MGAG, PGAG, SGEEK and HEPMIL Creators’ Network.

If you’re a fan of memes, then you’re in for a treat because that is precisely what HEPMIL specialises in!

Karl shares how he almost became a professional swimmer, how he built a flourishing real estate career while in school, his experiences (and failure) with his first startup & how he ended up co-founding SGAG with Adrian Ang, whom he had first met back in 2005 in junior college.


  • 3:32 Swimming competitively
  • 9:53 Entering the real estate business
  • 13:28 The gift of the gab
  • 20:26 Learning from Professor Soon Loo
  • 22:23 Attending a coding bootcamp to find a co-founder
  • 26:26 “Crazy” things Karl did to get enterprise clients
  • 28:22 Why Televate, Karl’s first startup, failed
  • 33:43 Meeting Adrian & starting SGAG
  • 38:27 How they come up with memes
  • 40:32 The Ah Lian meme, which was picked up by mainstream media
  • 42:36 Milestones to track
  • 47:47 The early days of SGAG
  • 49:04 Land grabbing tactics used by SGAG
  • 51:42 Distinguishing SGAG from other similar pages
  • 56:40 Selling vulgar T-shirts
  • 59:18 How the business deal with Scoot happened
  • 1:00:57 Changing the engine of a plane in mid-air
  • 1:06:03 Your failure makes you more valuable
  • 1:07:26 Building a creators’ network
  • 1:15:58 How COVID-19 impacted Karl & HEPMIL Media Group

📍Show notes: www.sothisismywhy.com/55

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60 episodes