Ep. 52 For Sale by Owner (FSBO)


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In this episode, Realtor Adam Kruse and Realtor Shannon St. Pierre discuss why people decide to sell their home on their own (FSBO) instead of using a Realtor. Find out why For Sale By Owner sellers constantly get less money for their home than if they had used a Realtor.


Host - Adam Kruse https://hermannlondon.com/realtor/adam-kruse/

Shannon St. Pierre https://hermannlondon.com/realtor/shannon-st-pierre/



Website http://hermannlondon.com/

Producer - Joey Vosevich

Theme Song by Trastornobeats

1:11 What does FSBO (for sale by owner) mean?

1:38 Adam worked for a company that targeted FSBO’s to try and get them to list with him

2:23 How do you convert a FSBO to using an agent?

2:52 What are the 4 main reasons people try to sell their homes on their own?

4:21 Selling a home on your own needs to be approached with absolute caution

4:41 How much less do for sale by owner homes sell for compared to using an agent?

5:30 There is a time and a place for selling a home on your own

6:12 Shannon St. Pierre sold her home on her own before becoming an agent and has some regrets about it

7:23 Shannon did a ton of preparation before selling her home on her own which is more than what most people do

8:05 While learning about how to sell her home on her own she could have had the house on the market already if she used a Realtor

8:40 Why are FSBO prices often wrong?

10:05 Why are Zillow Zestimate prices always wrong?

10:54 Why do people sell their houses as-is? How can a Realtor still help out with an as-is sale?

12:04 What simple etiquette do For Sale By Owner sellers constantly forget about?

14:30 Why are seller lead tours a huge turn off for home buyers?

15:46 Why do For Sale By Owner sellers get mad when they don’t understand what contracts mean?

17:08 Why are some buyers agents sometimes scared of For Sale By Owner sellers?

20:03 What is an Authorization to Show form and how does it help clarify who is paying the commission?

24:25 For Sale By Owner sellers are not bound by a code of ethics like Realtors are

26:00 What is a marital waiver when it comes to selling a home and title companies?

27:10 What kind of marketing is a For Sale By Owner seller missing out on?

27:25 When Shannon did her own For Sale By Owner she paid someone to list her home on the MLS and scheduled an agent open house.

31:16 Why do For Sale By Owners panic when they actually receive an offer?

33:00 What does it mean to be a dual agent and what does it mean to take a neutral standpoint when representing both the buyer and the seller?

34:30 Why do For Sale By Owner sellers end up hiring someone in the end anyway?

37:50 How limited is a For Sale By Owner seller when it comes to marketing?

39:00 Why do For Sale By Owner sellers disclose so much information and how does it affect the sales price?

158 episodes