Puro.earth - a marketplace for carbon removal with Elba Horta

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By Chris Joannou. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Finland-based Puro.earth is a marketplace for carbon removal that’s aiming to accelerate the development of emerging carbon net-negative companies by verifying the net negative impact of these companies, and connecting them with corporations seeking to reach Net Zero targets.

Through its marketplace, Puro.earth is aiming to build a self-sustaining global market for carbon removal worth as much as $300bn, potentially removing 10 Gigatons of CO2 a year by 2050; the aim is to transform carbon from a climate problem to a green economy solution.

Puro.earth has already generated interest from several corporates – customers include insurer Swiss Re and e-commerce company Shopify, both of which have publicly announced carbon removal via Puro.earth as a key part of their climate change strategies.

In less than a year, there has been a threefold increase in the number of companies committing to Net Zero. For many businesses, carbon removal is a key pillar of their Net Zero strategies – and it’s well documented that to get to NetZero by 2050 we urgently need to scale up carbon removal (not just reduce emissions). According to a recent IEA report, up to $160 billion needs to be invested in CCUS technology by 2030, a ten-fold increase from the previous decade.

(Interviewed by StartupGrind's Chris Joannou).

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