SUPERLATIVE: “IF IT’S NOT FUN, WHY WEAR IT?” WITH MICHAEL YOUNG - FOUNDER OF UNDONE WATCHES

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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is talking with the Founder of Undone Watches, Michael Young. They start the show talking about their first event together that happened years ago in Hong Kong where they were able to fly someone out to the event, and they start to chat about what the plan was behind starting a company that makes affordable watches that can be customized. They talk about the future of Hong Kong’s importance in the watch industry, and how important it is logistically right now to the United States market. They talk about their predictions about the smart watches and their place in the industry in the future, and how it may contribute to people wearing traditional watches more as well. Ariel asks Michael how he feels about the notoriety his company has gotten and how it feels to have the amount of people who want to work them that they do. They talk about what Michael did as a vintage watch restorer, if he still does so, and how he is a “modeler” as well. They talk a bit about the type of people who prefer diving watches as opposed to drivers and pilot watches, and they talk about how all of those style are more of design points as opposed to main functions for their respective names. They talk about what Undone Watches is doing differently, their price point with the value that is in their products, and how their competition feels about what they are doing.

To stay updated with Michael and to check out what UNDONE Watches has to offer:

- Instagram @UndoneWatches - https://www.instagram.com/undonewatches/

- Website - https://www.undone.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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61 episodes