SUPERLATIVE: THE PAST, PRESENT, AND FUTURE OF THE WATCH INDUSTRY WITH MITCHELL WEIN - MARATHON WATCH COMPANY

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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Mitchell Wein, the Vice-President of Marathon Watch Company. They start the show talking about what it was like growing up in a watch industry family like Mitchell did, and how Marathon is a company that has made watches for the military for many years and still does, Ariel asks what is it that the military actually looks for in a watch today, and they talk about how there is a handful of family owned watch companies still and where they see the value, and the charm, in that. They talk about the world of fashion and how fashion watches have a deeper level of fashion acceptance than you may think, and how Ariel believes Marathon influenced a very famous model. Ariel and Mitchell talk about the change in the industry today where companies no longer have to rely on retail environments to sell to their customers because brands can now directly reach them, how Marathon has embraced the future of e-commerce, and Ariel may have created an idea for a new product that actually catches Mitchell's interest.

To stay updated with Mitchell, and everything coming out of Marathon Watch Company check out:

- Instagram @Marathonwatch - https://www.instagram.com/marathonwatch/

- Facebook - https://www.facebook.com/MarathonWatch

- YouTube - https://www.youtube.com/user/marathonwatchcompany/videos

- www.marathonwatch.com

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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51 episodes