Transformational Marketing Blueprint - Trust - Tales of Marketing Transformation E032


Manage episode 298780771 series 2480276
By Dr Jürgen Strauss. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We reached the point where our dream customer has purchased something from us. What's next?

The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.

In this episode, we'll cover the TRUST phase, closing the circle of our marketing journey. The four steps of this phase are:

  1. How we deliver an exceptional experience
  2. How we deliver more value
  3. How we orchestrate and stimulate referrals
  4. Mastery - celebrate and repeat

Listen to the podcast to learn more.

Show Notes and Blog

Tales of Marketing Transformation

36 episodes