How to improve your digital marketing campaigns with Podcasts

5:53
 
Share
 

Manage episode 285282500 series 2865660
By ADCREW LLC. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Chapter 1: An Overview of Podcasting in the U.S in 2020

Americans who listen to podcasts use the medium to stay in touch with the latest news, and 51% say they find podcasts relaxing. According to a recent survey of more than 1,000 adults in the U.S, podcasting is a fun way to listen.

In 2020, more than 100 million Americans listened to at least one podcast every month, and there are currently more podcasts available for download on iTunes and Spotify than in January 2020. Together with the growing number of listeners, this means that there will be over 1.5 million new podcasts on the podcast market by 2022. In 2021, people will listen to more than 2.3 million podcasts per month on Spotify and iTunes, a 3.4% increase from February 2019 and a 7.1% increase from January 2019.

Nine out of ten podcast listeners in the US say they listen to podcasts at home, and more than half of those who have ever listened to a podcast has heard it at least once in their lives, more than six months ago. Another podcast study shows that 30% of people listen to podcasting on Apple's podcast service, and more than half (52%) of the entire U.S. population listens to the Apple podcast service.

Chapter 2: It is continuing to grow in the U.S rapidly!

In 2019 and 2020, the percentage of Americans who listen to podcasts each month rose by 5%, from 32% to 37%. Older populations have become more integrated than younger ones, with increases of 3.5% from 2019 to 2020 and 4% in 2021.

The total number of podcasts on Spotify increased by 1.5 million between 2019 and 2021, suggesting 1.2 million new podcasts were launched during the Anchor period. To tell you that you are not alone, we have seen a 3.2% increase in podcasting over the past year, and design-oriented podcasts have risen by 3.404%. There are currently more than 2.3 million podcasts available for download on iTunes and Spotify.

About 37% of Americans listen to podcasts, with the most passionate listeners consuming 11 or more podcasts per week. More than half (52%) of podcast listeners in the U.S say they listen to at least one podcast per week, up from 49% in January 2019.

Chapter 3: The right time to think about marketing strategy with Podcasts

As the number of enthusiastic podcast listeners continues to rise, marketers of all kinds, companies, and brands will be negligent if they do not explore podcasting as a viable means of marketing products and services in 2021.

If you want to learn more about promoting your podcast and attracting more listeners, consider using Talk-With-AI (Powered by ADCREW LLC) to help you manage podcast traffic. Learn the best insights and business growth tips from the world's best podcast marketers, podcast hosts, and podcast producers. This is a powerful Text To Speech tool to create speeches from the text with awesome natural voices using Advanced Artificial Intelligence techniques.

If you're hosting your podcast or thinking about launching one, Talk-With-AI could be the inspiration you need to start one for yourself from 2021. Listen to podcasts on Spotify or Apple Podcasts if you want to grow both personally and professionally.

Chapter 4: Where do people prefer to listen to Podcasts?

Podcast statistics show that podcast listeners are more likely to use mobile apps than those who turn on via a web browser. As people become aware of online podcasts and consume more media online, they start listening to podcasts.

They listen to podcasts to learn new growth tactics for their business, improve their marketing skills, or get inspired by business interviews. Spencer Shaw's Business Growth Podcast is one of the best podcasts if you need the insight to help your business grow. Real Wealth Show is a great podcast for entrepreneurs, entrepreneurs, and business leaders alike. While some people tune in to podcasts via a web browser on their computer, most listen to the podcast via mobile apps.

See you at the next episode on our Podcast Channel: Adcrew LLC!

15 episodes