Manage episode 294314196 series 1565308
Stop “competing,” at least in the old-fashioned sense.
That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a whole new marketing philosophy that will completely change the way you look at business.
Or at least, it changed the way we look at business.
This fascinating book by W. Chan Kim and Renee A. Mauborgne upended our entrepreneurial mindset. In this Must-Read book review episode, we share its most powerful takeaways.
With examples from various businesses (and our own), we’ll unpack this drastically different way of looking at competition. Stop trying to beat others at their game, and discover yours. Click Play!
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Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.
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The post MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne appeared first on The $100 MBA.